keyinjpop suggested I watch the new AKB48 PV and report my thoughts on it. So, I did. I present to you, myself ripping the guts out of Heavy Rotation, or as I’d like to call it “Hot & Heavy Rotation.”
If that cover isn’t bad enough… I think it’s funny how I just posted a long nonsensical rant about how sexual imagery has gotten out of hand, then this PV gets shoved in my face.
At first, the video starts out nice and innocent. You think it’s going to be okay. They’re wearing black military jackets (I swear I have the same one in white!) and the music sounds all cute and happy. Just when you’re getting comfortable, thinking they’re going to sing (fully clothed) in those nice jackets for the duration of the video… BAM! There they are, in lingerie having a pillow fight, no less. I gulped in agony and fear that my experience with this video was about to go horribly, horribly wrong. We all know that cute girls having a pillow fight is a stereotypical male fantasy, for reasons I have yet to wrap my female brain around.
Then, after some jumping all over each other in said lingerie, I felt my moon pie from breakfast beginning to make a return trip to my mouth. Ugh. But, alas! They return to wearing those stupid jackets, which I have come to hate. I’m glad I decided to buy a white one because if mine were black, I’d be burning it right now instead of blogging. “Don’t give me that crap,” I thought. “Don’t be acting all sexy like that and then try to come back all innocent-like. I know what you’re up to, and I don’t like it!”
The song’s not even that good. “I want yooooou…. I need yoooooou….” Brilliant lyrics! Who wrote them, Barney the dinosaur?
Just when you think this can’t get any worse, they all suddenly become furries. Yeah. You also get bathtub shots and plenty of kisses exchanged. A man had to have created this video. There is no other possible explanation.
Personally, I was insulted by the degrading nature of the video. I understand that AKB48 is a hot item right now, especially among men and they are definitely trying to play into that demographic. I get that, and because of this reason the single’s sales are probably going to go through the roof.
What are you opinions on this PV?