It seems to me that ever since the single “Pocket” came out, Ai-chin’s career has kept getting flushed further and further down the draconian Avex toilet. Maybe it is because she is a whopping 27 years old (obvious sarcasm is obvious) and this is her label’s way of giving the ultimatum of: “EITHER RETIRE OR SING ENKA!” Or perhaps it is because I am an ignorant gaijin who has no idea about the music trends in Japan and I’m just pretentious enough to start a blog acting like I know what I’m talking about. But I digress. This is yet another digital-only download, but it can only be downloaded onto Japanese cell phones! Talk about exclusive! All we get is a crappy radio rip of the audio and no PV to go with it. What a shame. This girl gets zero promotion anymore, and for no reason at all. Has the world given up on her? I know I surely haven’t! On to my review!
Lucky Star: Being the theme song of the Japanese coverage of this years’ Winter Olympics, “Lucky Star” is a bright winterpop/rock type of song. The lyrics baffle me with talk of “love, so family, sea.” Hmmm… is this some sort of convoluted Engrish or a profound statement? In the verses, Ai’s voice is cat-like, seemingly channeling her persona from “Neko ni Fuusen.” The chorus is joyful, triumphant, and downright catchy. There is also a section with some adorable whistling that further stresses the happy-go-lucky theme of this piece.
In Conclusion: Ai Otsuka is not perfect. Sometimes she releases music that isn’t entirely popular. Every artist does. But I believe that we should all try to give artists a chance to recuperate, not drop them like a hot potato as soon as they release something we aren’t fond of. That is not being a very good fan! I know I have ranted a lot through this review, but I am simply appalled at the decline of Ai’s career over the past two years. Lucky Star is a very solid release, and I hope that people recognize it.